The biggest busy season of cross-border e-commerce of the year is coming. Due to the impact of the pandemic, Amazon’s prime day is postponed until October this year, and the following Black Friday, which will be the biggest carnival in history. All major e-commerce platforms and independent sellers are ready to prepare, how do you prepare for the busy season? What should small wholesale distributors pay attention to? Here are some suggestions to wholesale distributors.
1、Analyze the Current Hot-selling Trend and Choose the Right Target Products
The busy season of each year is also the best time to produce new hot products. Before you prepare for the busy season, first, you must analyze the current popular product trends and then select the products you want to sell based on those trends. In previous years, clothing accessories, 3C digital products were the most popular categories, but this year’s pandemic has made certain categories of products become more popular. For example, sports equipment, kitchen supplies, and office furniture category have grown significantly in sales. Wholesale distributors should focus on grasping this trend and use tools, such as Google Trends and Jungle Scout to analyze accurately the current and future popular product trends.
2、Stock up in Advance
Due to the busy season, many wholesale distributors will actively place orders to the factory, which results in a sharp increase in the number of orders of factories. This can then lead to limited production capacity due to a large number of orders the manufacturer has to fulfill. This causes delays and can even results in order cancellations. Therefore, wholesale distributors must place orders to the factory or supplier three to four months in advance, so that the factory can arrange production on time.
3、Find A Suitable and Reliable Logistics Company
After your customers place orders from you, you need to deliver products to them through a logistics company. When choosing a suitable logistics company, you must consider price and timeliness. A reliable logistics company can deliver the products to the destination within the specified time period. Due to the impact of the pandemic, the timeliness and prices of major logistics channels have been affected, which has caused the sales of many wholesale distributors to be seriously affected. Therefore, wholesale distributors need to find a suitable logistics company to ensure that the products are delivered on time.
4、Prepare and Promote in Advance
Wholesale distributors need to vigorously promote and prepare about a month before the arrival of the busy season to attract customers' attention in advance. General promotional channels include Google search engine, social media and other channels with mass users. It is recommended to highlight attractive selling points such as discounts and free shipping.
The above are some suggestions for preparing for the busy season. Wholesale distributors can refer to these suggestions and actively prepare for the busy season.